The report of the 20th National Congress of the Communist Party of China proposed to increase the protection of cultural relics and heritage. Intangible cultural heritage, as an important component of cultural heritage, is mutually supportive of rural cultural revitalization in its development.

Xinhe Town in Pingdu City will organically combine the protection and utilization of cultural heritage with the implementation of rural revitalization strategy, focusing on the construction of intangible cultural heritage workshops and creating a "grass weaving workshop" to achieve universal participation.

Mainly relying on contract processing, there are few self-developed and self branded products, with serious low-level homogenization, few innovative industries, generally weak brand awareness, and increasingly prominent constraints in raw materials, labor, and other aspects.