（1） The brand added value is relatively low.

Mainly relying on contract processing, there are few self-developed and self branded products, with serious low-level homogenization, few innovative industries, generally weak brand awareness, and increasingly prominent constraints in raw materials, labor, and other aspects.

（2） The industrial agglomeration effect is relatively weak.

Lack of leading enterprises, insufficient industrial agglomeration, driving force, and cohesion, and weak core competitiveness. The industrial chain is not sound, and the overall management of the industry is not standardized.

（3） Lack of specialized talents.

There is a shortage of professional talents in areas such as research and development design, brand operation, and insufficient product innovation. Some inheritors are older, and there are fewer and fewer young people who master core skills. The outflow of young labor force and the lack of attraction to high-end talents.

（4） Narrow sales channels.

Xinhe grass weaving focuses on the foreign market, with over 98% of its products sold overseas. Affected by the sluggish global trade, effective demand is generally insufficient, and there is an urgent need to explore the domestic market and expand the internal circulation.