Located in Xinhe Town, Pingdu City, Qingdao Ruilong Artware Co., Ltd. relies on the craft heritage of straw-plaiting dating back over 300 years. Owning Qingdao Ruilong Artware Factory, the company always adheres to the concept of innovative development and promote straw-weaving industry through market transformation with the aim of large-scale, industrialized progress. With an annual output of over one million pieces, our company has been reported by the CCTV many times, and won a wide range of honors--"Award for Utilizing Multi-Level Capital Markets", "Leading Enterprise for Rural Revitalization of Shandong Province", "Product Demonstration Award of Two Mountains (China) Tourism Commodity Union", "Pingdu Xinhe straw-plaiting (golden award for best IP empowerment enterprise)".etc. As a provincial representative project, Pingdu straw-plaiting has been added to the intangible cultural heritage protection unit and selected as "Shandong hand-made, preferred 100 enterprises".

In 2019, the Xinhe government made the best use of local strengths to register the trademark "Elephant in fingers", while establishing a brand research and development center to authorize Qingdao Yufengxiang Crafts Co. In 2022, our company created a self-owned brand--Yufengxiang, with main products ranging from various styles of straw bags, hats, to household storage baskets, etc. Our company has set up a professional design team, employing excellent designers to participate in product development, who follow the trend, pursue diversified styles, and constantly launch new products. Our company fully integrates design, R & D, production, and sales, which has a complete, scientific quality management and traceability system. Since 2022, the products have been showcased in highway service areas and other scenic spots domestically. As the main suppliers of TARGET, ZARA, MK, COACH, and other overseas brands, our products have been exported to Europe, America, Southeast Asia, and other places.