Pingdu grass weaving

With a history of more than 400 years, Xinhe Town has always had the reputation of "no idle women on the ten mile long street, and every family has a weaver". The weaving process is mature and diverse, and after several ups and downs, it has undergone twists and turns to refine and transform into a new life. In 2013, it was included in the third batch of intangible cultural heritage list in Shandong Province

 On the basis of inheriting traditional handicrafts and adhering to the concepts of green, environmental protection, fashion, and personalization, we aim to make grass weaving products shine with new brilliance and fashion, and explore new development paths for traditional intangible cultural heritage handicrafts, opening up broader markets, driving more women in the surrounding areas to achieve re employment, realizing common prosperity, and helping rural revitalization and sustainable development.

 Project Origin

Most of the local villagers are proficient in weaving techniques, and during the off-season, women have ample time to weave a large number of handicrafts and establish companies to promote the industrialization of grass weaving.

The company has solved the problems of commuting distance and working hours: for example, mothers and left behind elderly people can weave handicrafts for the factory at home, with free time to take care of their families, children, etc.

Project Success Case - High Speed Service Area

At present, Qingdao Yufengxiang Crafts Co., Ltd. has reached a strategic cooperation agreement with Shandong Expressway Group. The cooperative service areas include Weifang West Service Area, Weifang Service Area, Linyi Service Area, Rizhao Service Area, Jinan East Service Area, Weihai Service Area, Dezhou Service Area, Yucheng Service Area, Liaocheng Service Area, Wenchang Lake Service Area, Kunlun, Qingzhou, Fang'an, Gaomi, Changle Service Areas including the New Jinan Qingdao Middle Line, etc.

social benefits

Adopting a new model of grass weaving intangible cultural heritage workshop.

Company+Processing Point+Farmers.

Created employment opportunities for middle-aged and elderly women with narrow employment channels.

Drive employment for over 20000 idle laborers in the surrounding area.

Priority should be given to recruiting impoverished households or delivering handmade crafts to their homes.

Successfully lifted over 220 impoverished households out of poverty in Xinhe Town.

The per capita income increased by more than 30000 yuan.

Liannong Belt Agriculture

Successfully helped farmers achieve a per capita income increase of over 20000 yuan.

Skilled farmers work as technicians in the factory, achieving an average income increase of over 30000 yuan per person.

The Creation of Xinhe Grass Weaving Brand and the Development of Grass Weaving Industry.

Not limited to traditional natural materials such as corn husk and wheat straw, we develop raw materials of different materials: OBP (Ocean Bound Plastic), marine recycled materials, reed grass (Vietnam), Lafite grass (Madagascar), paper rope, paper cloth, cotton rope, PP tube, plastic strip, hemp rope, etc. We use traditional weaving techniques to seek new breakthroughs in grass weaving and develop dozens of types and thousands of patterns of products.

New River Grass Weaving Industry's Next Plan

Innovative Design

Establish a professional design and research team and collaborate with Qingdao Agricultural University to establish the "Finger Grass" studio. With green, environmentally friendly, fashionable, and personalized design concepts, traditional handicrafts are combined with contemporary characteristics, modern life, modern production, and modern aesthetics to effectively play a positive role in industrial development through "design services and design empowerment".